How well have you named your business? Is it a short title? Is
it memorable? Go through that exercise carefully because it 's
one of the most important business decisions you'll make. If you
want prospects in our time-crunched, overloaded society to
remember you, make your name short and to the point. Want proof?
One of the biggest and oldest advertising agencies in the U.S.
was J Walter Thompson; it is now JWT. Federal Express became Fed
Ex. The artist formerly known as Prince is just Prince ...Read more...
You don't have to spend thousands of dollars on advertising to
build an effective campaign. In fact, you can get great
publicity that will drive customers to do your door absolutely
free of charge!
One of the best ways to do this is to attract press coverage.
You don't have to pay for advertising space to get written about
in a newspaper or magazine, or on a website. All you have to do
is interest the editor or webmaster in your story. Today's media
is huge - and it's hungry for news. If you ...Read more...
I attend business workshops and seminars every month in an
effort to learn more about running a business. The one common
question that I hear the most is how can I market my service or
product. We often have students who catch the glimpse of how
great it is to do glass and they start to imagine themselves
doing glass work for a living. Some have been brave enough to
ask us how they might be able to make money doing stained glass.
We have many times replied that we don't know, if they find ...Read more...
Advertising is everything some people say.
Regardless if you have a product, a service, a hobby website or
just want to share pictures of your wedding, you have to
advertise somehow to get the traffic to your site or blog.
But not all traffic is equal.
There are services that can help you drive tons and tons of
traffic to your site and it won't do you any good at all because
it's not targeted traffic.
Take for example all of the many different 'surf for traffic' or
'traffic clicking' programs ...Read more...
An area that can become profitable for many businesses in
building the offer within sales copy is selling (or "upselling"
customers with) extended services, products or packages, also
often called the "extended warranty."
Extended warranties are subtle forms of insurance policies that
guarantee a product or service's performance, especially after
an initial period of time.
While the guarantee promises benefits, the warranty promises
that the enjoyment of those benefits will continue. In ...Read more...
Do you own a business or thinking about starting one? Well, the
one thing that every business owner needs to know is that in
order to survive, you need customers willing to pay for your
product or services. The only way to drive customers to your
business is to advertise. There are defiantly many ideas about
advertising, but I have listed 7 sure-fire ideas to get started
with. These are all intended to help drive up sales and
therefore help make your business successful. 1.Make your
customers ...Read more...
While search engine advertising has been a great advertising
medium for businesses capable of or interested in marketing
their products and services to a national or international
audience, the effectiveness of this type of advertising was
limited for businesses interested in advertising to a local
market until very recently.
For example, a realtor with a web site in Minneapolis is likely
interested in advertising on search terms such as 'homes for
sale' and 'sell my home.' The only problem was ...Read more...
In what will be hailed as a new frontier in marketing "Role
Playing is about to become a major force." Heed the words of
Sear Rhykan, the marketing Guru. This is marketing taken to its
next level!
Players will be given roles as advertising executives,
newsletter writers, movie critics, copy writers, brain surgeons,
kalamazoos, average Joe's, test drivers, and on and on.
Other players will take the parts of the notorious "Big Box
Store Owners", Mutual fund salesmen, real-estate guru, used ...Read more...
While search engine advertising has been a great advertising
medium for businesses capable of or interested in marketing
their products and services to a national or international
audience, the effectiveness of this type of advertising was
limited for businesses interested in advertising to a local
market until very recently.
For example, a realtor with a web site in Minneapolis is likely
interested in advertising on search terms such as 'homes for
sale' and 'sell my home.' The only problem was ...Read more...
b>Page 1 -- List of 50+ POWER WORDS!
So-called "power words" are a big help when it comes to
constructing sales letters that catch consumers' brief attention
spans and also whet their interest in whatever you're selling
them. The below words have been found time and again to be
useful in such letters.
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DETAIL ...Read more...